Search engine optimization(SEO)

If you want to skyrocket your business then you should definitely invest in professional SEO for your brand.

Without efficient and effective SEO, your company will never come to be properly recognized on the internet.

Let’s jump into learning more about SEO, how it works, Its core elements, and strategies.

What is SEO?

SEO is known as Search engine optimization. It is the practice of improving more visibility and rank in search engine results pages(SERP). It is one of the effective and long-term digital marketing strategies to get more traffic on web pages.

SEO is an organically digital marketing process of ranking any business site’s when your targeted audiences search for products and services which is the relevant keyword with your business.

In SEO common task is creating high-quality content, optimizing content around relevant keywords and backlinks.

For example:

When someone lives in Madhyapur Thimi, Bhaktapur and he or she wants a digital marketing agency. Absolutely they types “Digital marketing in Madhyapur Thimi ” or near me in a search engine then search-engine-optimized websites are at the top.

Core Elements of SEO

• On-page SEO
• Off-page SEO
• Technical SEO
• Local SEO

On-page

On-page or on-site SEO refers to the practice of optimizing all web pages and content for search engines and users.

Because search engine’s has made their algorithm to understand what crawler are searching about, which also know as ranking factors.

In on-page practices optimizing title tags, headings, URL structure, image alt text, pages content, schema markup, social tags, and page experience.

Some of the SEO for on-page factors includes:

• Utilizing HTML tags, meta tags and header tags to emphasize important sections of your material.
• Checking for duplicate content, content linkable and broken links.
• It is reducing the file size of photos.
• Structuring the URL and URL optimization to ensure they are clear and to the point.

Off-page

Off-page is related to the off-site of website or outside of the website to impact on higher ranking on search engine and increase trust flow, page authority.

Gathering links from another website the number of referring domains, the authority of link, do follow versus Nofollow linking, anchor text, and relevance of the content linked.

Technical

Technical SEO is related to the website and server optimizations that help search engine spiders crawl and index your site more effectively.

 In technical SEO expert SSL(secure sockets layer), mobile-friendly, speed your site, fix duplicate content issues, create an XML sitemap, consider enabling AMP, Add structured data markup your website

SEO strategies: Black hat VS. Whitehat

White hat and black hat SEO, both strategies used to drive traffic to websites. White hat strategies are used to drive more traffic to websites optimize content for the long term and give the site visitors more related to their interests.

White hat practices include Providing quality and relevant content, Including well-captioned images, Relevant links, Clean HTMLUnique relevant titles, and tags.

It is the best way to create a successful website. Here are a few white-SEO practices that you must follow;

• Use keyword-rich, descriptive meta-tags
• Provide quality services and content to the website’s visitors
• Make your website easy to navigate

Black hat strategies provide short-term solutions to trick a search engine’s algorithms into ranking a site or page higher by treating it as unique content. It methods that are used include creating duplicate content, using invisible or stuffed keywords, cloaking or redirecting users, and using irrelevant links for the sole purpose of ranking higher on search engines.

Duplicate content, invisible text, and stuffed keywords cloaking or re-directing the user to another site or pages links from sites with non-relevant content.

Black-hat SEO practices give aggressive results, but they can impact your website negatively if detected by Google.

Hence, it is suggested to avoid black hat SEO.

Keyword Research and Selection

Keyword research is the most important factor in any digital marketing strategy. Relevant keywords identify your web pages. Keywords are short-tail and long-tail. Keyword research is a process of finding words and phrases that customers/peoples search in search engines (Google, Bing, Yahoo).

Keyword research helps any business to know what your targeted customers are searching for your content, services, or product in search engines. Determine which strategic keywords to target in your website content.

Keywords research helps know the data about what are people searching for, how many are searching? It helps to easily select keywords for your websites.

Conclusion

SEO is an organically and long-term digital marketing strategy to make more visibility and rank web pages in search engine result pages.

SEO elements are on-page, off-page, technical and Local. SEO experts use black hat and white hat strategies to get better and fast results.

Black-hat SEO strategy impacts our website negatively so better to avoid it.