Namaskar and welcome to this post.
Where you will get enough wisdom about Digital Marketing (Online Marketing).
A vital procedure that has potential to skyrocket your business.
If you are planning to own a startup, a service provider who wants to sell their services, a product seller who wants to clear his stock, or business owner who wants to connect more customers.
Then you have lot to be read in this blog.
We have created this blog in such a way that will helps you to read and understand easily.
Wear your helmet and let me take you to digital marketing world which is being more tough in 2024.
Let’s begin with.
Digital Marketing
Digital marketing?!!
What is it and how it works?
It is important to understand this so that later on it is easy to understand its elements and helpful to achieve our goals.
By understanding the process behind it, you’ll make yourself much more future-proof.
Because of exponential growth of internet user there is more competition but if you understand its basic foundation you’ll adopt any situation in future.
So what is digital marketing can we achieve our goals in 1 day?
Actually, it is the regular strategic marketing approach with the help of the internet and electrical appliances for desired goals.
So, we need some patience and consistence work in it
It is broadly used to promote brands, products and services to reach your targeted customers.
SEO, SMM, SEM, Email marketing, affiliate marketing are some process of digital marketing.
We’ll talk about these techniques later.
First, let’s know how to start?
Web presence such as business website, social media profiles are the first initiation in digital marketing.
I don’t think I need to tell how to create social media account?
Do I?
If you already fill up form for your profile then you need to make it super professional, including all the required details like own images, description of your business, product or services, contacts etc
That makes your profile understandable to internet and customers can reach you easily.
But importantly you need to make it healthy and alive by posts and responses regularly.
But,
business website is bit hassle process for unknown.
After creating web presence and understanding about digital marketing. Let’s go to its elements you need to know if you already have online presence.
We have here first element of online marketing is SEO.
SEO
SEO is small form of Search Engine Optimization.
The process of making your online profile (webpages, social profiles etc) visible and accessible and user friendly in the Internet.
It is possible to rank your web pages on search engines to get high relevant traffic like Google, Yahoo, Bing, etc. by improving website quality, authority and trustworthiness, which improves SERP to increases website traffic.
So it is the most important element in digital marketing if you have website.
Analyzing the high search volume keywords for your product and services. Like which keywords are mainly typed by the customers to get results in search engines then optimizes your webpages to rank on top for reaching more targeted customers for that keyword.
If you want to know more about search engines and optimization click this blog.
Our next element is Social Media Marketing.
SMM
Social Media Marketing (SMM) is a simple and easy way of promoting your business through social media such as Facebook, Instagram, Twitter, Tiktok, YouTube, LinkedIn, etc.
We have already discuss about creating social media account above.
After that we need to post informative, relevant content such as video, reels, infographics, copy content etc
Short informational video has more reach these days.
It helps to boost awareness trustworthiness of your business which is very useful for creating relationships with new and existing customers.
According to trusted search engine Google, as of October 2023, the number of people using social media is over 4.95 billion world wide.
In this operation we includes activities like posting text, images, videos, infographics and other informative content that connect with audience engagement.
Nowadays most of them are used for paid social media marketing which is yet to come in this blog.
So it is the best digital marketing strategy to promote any product and services efficiently.
It is cup of tea for your business if you know it’s DO’s and Don’t.
SEM
Search engine marketing(SEM) is also another type of digital marketing that helps you buy ad space in the search results.
It is also known as paid search or pay per click (PPC).
We have to pay some amount for those search engines and social media to make top rank or to get visible our web presence in the internet.
The cost will depend on the competitiveness of the keyword you are bidding on the keywords they like to target.
In other words it is the system where businesses pay search engines and social media to show their ads in search engine results pages.
Email Marketing
This element or process is direct and specific marketing approach for those people who wants exact same product or services.
We can use this method to communicate or connect people.
We can use some tools like mailerlite, brevo, hubspot, mailchimp, sender etc for sending email.
But we need to collect those email addresses who are actually wishing that type of product, services and information.
So, Email Marketing is the form of digital marketing where businesses use digital media for sending relevant information about new products, offers and other services to people who have an interest like to hear from you. It delivered detailed services and product messages on time.
It is a strategy to communicate with the target audience through the mail.
In this process firstly we have to collect email of interested people (know your target audience and customers).
Secondly create a unique mail with CTA (Call to Action) and super clear and informative subject line.
So, It is also known as promotion mail.
Analysis and response of sent mail will grind your skills also automation tools are time saving.
Email marketing is still very relevant for generating leads to customers.
Content Marketing
Deliver of unique, informative and quality piece of content to the users not only generates leads, but it is very crucial to engage likely audiences and convert leads into sales of any products or services.
Videos, blogs, infographics on your website all comprise content.
Posting these content in suitable channel in such a way that reaches to same niche or inbounding them.
So, it is also called inbound marketing strategy focused on creating and delivering valuable, relevant, quality pieces of content to the users to generate leads and convert them into sales.
In simple words you have to focus on creating interactive, compelling content and spreading in relevant platform to inbound readers.
Content marketing helps to increase sales, cost saving and getting loyal customers for your business.
Affiliate Marketing
Affiliate Marketing is a type of performance-based marketing.
In this method third party person or websites are offered to publish our website or products or services on their website or channel, which has already enough numbers of genuine traffics.
So that, our products and services may reach to more interested people but they charge money for it.
It is also known as hiring third parties to promote your product or services and rewarding them on a commission.
Partnership between a business and affiliate to increase sales of their product by agreeing to pay a commission.
Wrap up,
A perfect digital marketing strategy is essential factor to grow our business in this digital world.
And it gives the higher conversion rate with minimum cost if we use it intelligently.
Find out which of the platforms your targeted customers are using and you need to invest more effort into those platforms. Digital marketing is the best way for any business to connect with customers online. It is clear that using digital marketing is possible to track your consumer interactions online.
