Search engine optimization is the ongoing process of improving a website’s visibility in search engines via a variety of methods. Higher Google ranking and grow organic traffic to your sites.
It is known as search engine optimization. Higher Google ranking and grow organic traffic to your sites. If you want to be higher-ranked in search engines in 2022 this is the complete SEO checklist. Which is the step-by-step checklist that you can use instantly. Implement a checklist to get more traffic.
Let’s know about it.
For easy understanding, we have organized it into the following categories;
- SEO basic
- Keyword research and competitor analysis
- On-page SEO
- Technical SEO
- Off-page SEO
- Content
SEO Basic
First, of all In basic SEO, you will learn about SEO tools and plugins for rank in search engines.
Setup the Google Search Console
The first step Setting up the Google Search Console. It is a free SEO tool designed to help track the performance of your site in Google searches. It helps to know which keyword is work better to get more traffic, submit a sitemap, fix website errors.
Install Bing Webmaster Tools
Bing is also a search engine like Google. There are billion ma visitors theirs.
Setup Google Analytics
It is a way of analyzing how much traffic gets from google, increasing traffic percentage, average bounce rate, page views, and time spent on the website.
Install Yoast SEO ( WordPress Users Only)
It is the popular SEO plugin in the digital world. It makes it easy to optimize your WordPress site for search engines. It also helps with technical SEO Stuff like robot.txt and sitemaps.
Keyword research
Keywords play an important role in SEO. Research the relevant keywords for your product and services which is targeted customer search in search engines. You have research search volume, keyword difficulty, estimated visits, CPS, and Trends. Some of the keyword research strategies are as below:
- Discover longtail keywords with google suggest
- Find solid keywords in the google keyword planner
- Identify low competition keywords with Kwfinder
- Find question keywords
- Always focus on quality
On-page SEO
On-page SEO is a type of SEO that is help to optimize content related to on pages of a website.
Include your keyword in your URL
Including your targeted keyword in your URL, help to google know about the website or pages. It is also known as sending a google signal about your pages.
For example :
If you are creating a page about winter jackets your URL would be www.yourwebsite.com/winter-jacket.
Use Short URLs
Clear and short URLs are more effective it is to search engines so use short URLs. It makes clarity and less time to crawl through your site map.
Front-load your keyword in your title tag
The title tag is one of the most important elements of SEO. Insert your target keyword at the start of your title tag.
Once in the first 150 words use your targeted keywords
Google considers the first 150 words to use your keywords.
Use your keyword in H1, H2, Or H3 Tags
<h1> is the main heading. Only use one of these is per page including the target keyword. <h2> is a subheading that is a medium header front. Use many of these which are relevant keywords and <h3> is the smaller font that also used relevant keywords.
Optimize images
You must optimize your image’s filename and alt tags to help understand images in your content.
Images file names like “newari_khajaset.png” which is the name of the picture of Newari khajaset and an alt tag such as “Newari khajaset on a plate” is a descriptive alt tag.
Optimized images help rank.
LSI keywords
Latent Semantic Indexing is an indexing and retrieval method used by search engines to give context to words on a page
If you are targeting “digital marketing” your LSI keyword maybe :
- Best digital marketing,
- digital marketing package,
- complete digital marketing
Use synonyms
The topic is closely related to each other which is your keywords are targeted. It helps to rank more with less work.
For example…
Online marketing and internet marketing are two words that related to the same topic. Google chooses one of them and ranks both.
Use External and Internal Links
When you create fresh content, see if possible to link 2-4 others pages on a website (use keyword-rich anchor text) and also link out external trusted or authority websites in your content. That makes your content trustworthy and referenced.
Technical SEO
Identify crawl errors
It is that Google has trouble viewing a page on your site.
Find out how Google views your page
If google can fully access your page, it would be ranked.
Make sure your site is mobile-friendly
With the rapid increase of mobile users so our targeted customers are using mobile devices. So make sure your site is responsive and mobile-friendly.
Google’s mobile-friendly test tool to check your site is mobile-friendly or not.
Fix broken link
A broken link is bad for your site because of no longer works. Fix the broken link and delete it or redirects it.
Secure your site with HTTPS
Switch your site with HTTPS to make stronger your site. Since 2014, it has been a ranking factor.
Loading speed
Loading speed is one of the huge factors of technical SEO. A fast-loading site decreases the bounce rate and increases time spent time on site.
Here are some tools you can use to make your site faster:
Pagespeed insights
Gift of speed
GTMetrix
Pingdom
Off-page SEO checklist
It is off-website pages tactics that help to rank your website in search engine results pages.
Backlinks
Get a backlink from a high domain authority site to make your site more popular and trustworthy
Reviews and recommendations
Always positive reviews give you positive results and it is also a strong signal to search engines of trust.
Google my business listing
Set up your business listing in google my listing and optimize it.
Content Checklist
Content is a king in SEO. Create a popular piece of content related to your company. A different form of content like words, images, videos, charts & case studies content rank better. Make it highlight your content to make it easy to read.
Summary
SEO is the organic digital marketing element that helps to more visible and ranks on search engine results pages. SEO checklist categorizes Basic SEO, Keyword research & competitor analysis, On-page SEO, Off-pages SEO & Technical SEO to make better results.
