When we wake up in the morning it starts with the colors except some special people.
Right!?
Special people mean visually impaired people not those people who oversleep.
When we wake up and open our eyes what we see?
Colours!
My favourite colour is blue so I have blue stuffs more with me.
If I like any shirt design I always ask for blue one.
You may also have that situation while shopping a shirt I guess.
From this behavior we can surmise that colors are very important in any field.
If you have great design or showcase but colors are distracted or not used properly it’ll not work.
Till now you have understand why we need to know about colors.
Today I am going to tell you how to use colors for your online presence .
So,
What is color?
It is just a visible light spectrum reflected from the object which we are seeing.
From which we can differentiate the things.
Do you know there are 18 decillion different colors in the world.
Primary color
Red Yellow Green are the primary color.
Secondary color
It is the result of mixing primary color.
Actually all the colors are fusion of primary and secondary colors.
Why color is important in online presence?
As I said earlier color is a visual perception to differentiate identical object.
So to make professional, genuine and trustworthy colors plays important role in the internet.
You have two option either you can use it wisely or waste it with random and distracting manner.
How to use color in online presence?
As you know different brand use different color. They have their own brand colors.
To make your online presence simple, professional and minimal
Use associated and Related Colors
Different area has different meaning of colors according to their culture and religion.
Western meaning of color
RED
warmth, love, anger, danger, boldness, excitement, speed, strength, energy, determination, desire, passion, courage, socialism, republicans, chaos
PINK
feminine, love, caring, nurture
ORANGE
cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression, food, halloween, liberal (politics)
YELLOW
attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy, conflict GREEN: durability, reliability, environmental, luxurious, optimism, healing, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE
peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism, democrats
PURPLE
power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY
conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN
relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLACK
Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death
WHITE
Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold.
If you want to know more go to this link later.
http://changingminds.org/disciplines/communication/color_effect
Simply you can use those colors for your online presence according to associations.
If you have already color chosen for your brand then you can implement
Color theory
It’s important to consider color theory when creating a new visual interface. It affects users on a psychological level, and can influence how they perceive an application or website or any online presence.
Before color theory we must know a Color wheel.
Color Wheel
It is a color circle or a circular diagram used to represent colors. It shows the relationship between primary colors, secondary colors, and tertiary colors.
Complimentary color
When two complementary colors are placed beside each other, they create the strongest contrast for those two colors. This is because the different intensities of light and color create a grayscale when combined or mixed together.
A complementary color is one which creates such grayscale when placed next to its opposite color. When placing complementary colors next to each other, the viewer will perceive them as electrically charged opposites — even if the actual pigment itself does not contain anything that would make it look like an opposite color.
Split Complementary Colors
Split-complementary color schemes use two secondary colors and one base color. It is a colorful and pleasing scheme that is versatile enough to use in almost any decorating situation.
Triadic Colors
When we increase the angle of above figure or make a triangle we’ll have 3 colors which is triad or triadic color scheme.
If you love the simplicity of a color wheel, but want to feel fresh and current, a triadic color scheme is right up your alley. It’s been around for centuries in many cultures, particularly India and Japan.
Double complementary Color
If you need more colors a double complementary color scheme is used.
It is a simple and versatile way to create a balanced color palette. Complementary colors are paired with two hues that are adjacent to each other on the color wheel. This creates four hues in an overall palette of colors that are adjacent but opposite.
Analogus Colors
The Analogous color scheme is appealing because it creates a balanced, harmonious look—a warm atmosphere that feels safe. The colors are related and interact well with one another. Because analogous colors are next to each other on the color wheel, this scheme is easy to create for artists and non-artists alike.
They are smooth and can find in nature.
Mono Chromatic Colors
Monochromatic color schemes are derived from a single base hue and extended using its shades, tones and tints. Tints are achieved by adding white, shades by adding black, and tones by adding grey.
Variant tint and shades
A tint is when a color is mixed with white to make it lighter. For example, adding white to a purple or brown paint to create a light purple or light brown. There are also tints of grey, green and pink that you can use.
Warm color
Cold color
Wrap up,
Color is a powerful tool to use in your content strategy. It can help you attract visitors to your site, increase brand recognition and make people feel good about your business. It’s important to choose the right colors for your marketing campaigns because different colors produce different emotions in people.
I hope from this article you may have some basic knowledge of colors and how to use it wisely.
At last keep practicing and updating.
Also, Please tell me your favourite color. Thanks!